AI STUDIO
AI Studio
Generative AI campaign experiences, shipped for 2 launches
Consumer Insights & Data Analyst | Generative AI Builder
Dubai UAE · vivo Middle East
About
Research to decisions.
Nearly 3 years across consumer insights, data analytics and generative AI engineering in the UAE, KSA and India.
0 yrs
Across insights, analytics & GenAI
0
Smartphone launches shipped with AI Studio
0
Country websites managed
0+
Verified certificates
Work / Project gallery
Explore what I’ve built.
Research, analytics and AI tools for real-world questions across the UAE, KSA and Iraq.
AI STUDIO
SOCIAL MEDIA ANALYTICS
Social Media Analytics
Every launch campaign in one view: how each creator performed across TikTok, Instagram & YouTube
SENTIMENT
Campaign Sentiment Analysis
Second web app: what audiences say in creator comments, and where the campaign can improve
Explore other work
Projects from every category.
IPL Auction Prediction
Player valuation through K-Means clustering & Decision Tree Regression
UAE & KSA Smartphone IDIs & AIPL Decks
In-depth interviews across Dubai, Abu Dhabi, Sharjah & Fujairah
AI Reporting Toolkit & Interview Simulator
Transcript-to-report synthesis, moderator simulator & WhatsApp sales parser
IMDB Movie Industry EDA
Exploratory financial & genre trend analysis across decades
vivo ME Website & Launch Localisation
Official vivo websites for 10 Middle East countries, Arabic key visuals for Iraq/GCC, launch videos & livestream scripts
Work / AI Studio
AI Studio
Generative AI campaign experiences, shipped for two vivo smartphone launches
The challenge
Create personalised smartphone launch campaign imagery from a visitor's selfie, placing them inside the official key visual in the campaign outfit and holding the phone, while keeping the brand logo, product and headline lettering pixel-exact.
The approach
A custom Python masking pipeline that separates person, protected-logo, product and hand masks and rebuilds occluded campaign lettering, paired with gender-aware prompt engineering and a serverless Cloudflare Pages stream.
Inspect pipeline layer
[01. MASK PIPELINE] A Python script turns the designer's master key visual into person, protected-logo, product and hand masks, and reconstructs hidden parts of the campaign lettering so generated hair falls naturally in front of it.
AI Studio — sample outputs01 / 05
vivo V80 launch: a visitor's selfie placed inside the official key visual, holding the phone in the campaign outfit.
Sample outputs generated by the AI Studio web app.
Work / Social Media Analytics Sample outputs · fictional data
Social Media Analytics
Every vivo launch campaign tracked in one place, with each creator's performance across TikTok, Instagram & YouTube
The challenge
vivo Middle East runs creator (KOL) campaigns for every smartphone launch across TikTok, Instagram and YouTube. Results sat on separate platforms, so there was no single view of how a campaign and each of its creators performed, or how one launch compared with the next.
The approach
A campaign analytics view for every launch: each creator's results side by side, audience reactions, and clear comparisons with earlier launches and competitors, so the team can see what worked and plan the next campaign.
Real campaign reports are confidential. The samples here use fictional creators, numbers and comments, and leave out costs.
Inspect what it shows
[01. CAMPAIGN OVERVIEW] Every launch campaign gets its own overview: the phone, the market and the creators involved, tracked the same way each time.
Social Media Analytics — sample outputs01 / 07
Tracking every creator in a launch campaign side by side, across TikTok, Instagram and YouTube.
Sample reports with fictional creators and numbers. Real campaign reports are confidential.
Work / Campaign Sentiment Analysis Sample outputs · fictional data
Campaign Sentiment Analysis
A second web app that reads the comments on a campaign's creator posts and turns them into sentiment and themes
The challenge
Reach and engagement show how far a campaign travelled, not what audiences thought of the phone. The answers sit in the comments under each creator's post, far too many to read by hand for every launch.
The approach
A web app that classifies every comment as positive, neutral or negative, codes it into themes such as camera, design, battery and price, and compares those themes across platforms and markets with statistical testing.
Real campaign reports are confidential. The samples here use fictional creators, numbers and comments, and leave out costs.
Inspect analysis layer
[01. COMMENT CAPTURE] Comments on each creator's campaign posts are brought together for the campaign, so every reaction is linked to its creator and platform.
Campaign Sentiment Analysis — sample outputs01 / 05
Every comment on a campaign's creator posts is read and classified as positive, neutral or negative.
Sample reports with fictional creators, numbers and comments. Real campaign reports are confidential.
Research / Consumer studies
Listening before every launch.
Customer surveys and in-depth consumer research I've run for vivo and iQOO smartphones across the UAE and KSA, from early surveys to upgraded follow-up studies.
0Studies
0Phone models
0Series
1 study
vivo
X300 Ultra
- Consumer research
1 study
vivo
X300 Pro
- Consumer research
1 study
vivo
X300
- Consumer research
2 studies
vivo
V70
- Consumer research
- Upgraded study
2 studies
vivo
V70 FE
- Consumer research
- Upgraded study
1 study
vivo
X200 Pro
- Consumer research
3 studies
vivo
X200 FE
- Customer survey
- Table survey
- Consumer research
1 study
vivo
V60
- Consumer research
1 study
vivo
V60 Lite
- Consumer research
1 study
vivo
V50
- Consumer survey
1 study
iQOO
iQOO 13
- Customer survey · Completed with three interviews
1 study
iQOO
iQOO 12
- Customer survey · KSA
Cross-series studies
X300 Series Consumer ResearchResearch across the whole X300 line-up.
Series Wise ConclusionFindings brought together series by series.
IR and OR Customer SurveyCustomer survey study.
Analytics / Social media campaign analysis
Every campaign, measured.
Social media campaign dashboards that track how each launch and its creators (KOLs) performed, plus side-by-side comparisons between models and against competitors.
0Dashboards
0Phone models
0Comparisons
Dashboard
V80 Lite
V80 Lite
Dashboard
X300 FE vs X200 FE
X300 FEX200 FE
Dashboard
X300 Ultra
X300 Ultra
Dashboard
X300 Ultra & FE
X300 UltraX300 FE
Dashboard
V70 FE
V70 FE
Dashboard
V70 vs V60 vs V50
V70V60V50
Dashboard
V70 Dashboard
V70
Dashboard
X300 Series vs X200 Pro
X300X200 Pro
Dashboard
vivo X300 Series Dashboard
X300 UltraX300 ProX300
Dashboard · KSA
vivo Y31 5G KSA Dashboard
Y31 5G
Dashboard
V60 Lite KOL Dashboard
V60 Lite
Dashboard
V60 vs V50
V60V50
Dashboard
V50 Dashboard
V50
Dashboard · KSA & GCC
V60 Dashboard
V60
Dashboard
X200 Pro Dashboard
X200 Pro
Dashboard
X200 FE Dashboard
X200 FE
Dashboard
Honor 400 Dashboard
Honor 400
Dashboard
KOL Dashboard for iQOO Neo 10 & Z10
iQOO Neo 10iQOO Z10
Experience & education
Where I’ve made an impact.
Business Commercial Specialist — Branding & Consumer Research
vivo Middle East · JLT, Dubai, UAE
Qualitative IDIs & AIPL decks
Plan, moderate and report in-depth interviews across Dubai, Abu Dhabi, Sharjah and Fujairah; build respondent profiles and model-comparison decks using the AIPL framework.
Influencer campaign & sentiment analytics
Measure how creator campaigns perform across TikTok, Instagram and YouTube, and analyse comment sentiment with theme coding and statistical testing to show what audiences say and where campaigns and price messaging can improve.
GenAI apps & AI reporting toolkit
Built and shipped “AI Studio” launch web apps, an automated transcript-to-report toolkit, an AI interview simulator for moderator training, and a WhatsApp sales parser.
Trilingual surveys & websites
Design English, Arabic and Hindi surveys; manage the official vivo Middle East websites across 10 countries and Iraq Arabic key visuals.
Official vivo websites I manage · 10 countries
vivo.com/ae
- UAE
- Saudi Arabia
- Kuwait
- Qatar
- Bahrain
- Oman
- Iraq
- Jordan
- Lebanon
- Yemen
Data Analyst & Data Science Intern — Wincept Technologies
Applied Python, statistical testing and machine learning to client datasets; built interactive Power BI and Tableau dashboards and end-to-end ETL pipelines.
BSc Computer Science
University of Calicut
Credentials & LinkedIn
Learning, ideas & milestones.
Consumer Insights & Data Analyst | Generative AI Builder, Dubai UAE, vivo Middle East.
From LinkedIn
Ideas, insights and real-world work shared on LinkedIn.Open to opportunities
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